Signage that gets a business noticed

The challenge

Badr Signs is a London signage specialist making shopfront signs, vehicle wraps, awnings and acrylic work for independent businesses. Their work was strong but undocumented, and they needed a visual showcase that let prospective clients see real signage in situ and understand the full range from a single illuminated fascia to a complete vehicle wrap.

Strategic approach

We photographed and art-directed a portfolio of completed signage across real London locations, focusing on how each sign reads in context, at distance, and at night. The showcase is organised by signage type so a business owner can find the format they need, from illuminated fascia signs to wrapped vans and laser-cut acrylic reception signs.

Creative solution

A signage portfolio organised into shopfronts, vehicle wraps, awnings and acrylic reception signs, each shot in situ with consistent, documentary photography that lets the craft of the sign speak for itself.

Measurable results

A clear, browsable showcase that helps prospective clients picture signage on their own premises, and has shortened the path from first enquiry to a commissioned brief.