A street artist's Instagram, rebuilt as a growing channel

The challenge

Dardart's work lives on the walls of Paris, but the Instagram presence was inconsistent. Scattered posts, no visual rhythm, and no way to turn a following into exhibition or commission opportunities.

Strategic approach

We treated the feed as the gallery. A consistent editing style, a planned posting cadence, and short process films showing the work being made, so followers saw the artist, not just the finished wall. We organised content into clear series: murals, studio, process, location.

Creative solution

A three-month content system: a defined visual grid, a posting schedule, and a set of short-form video templates the artist can shoot from a phone. A bio and highlights structure routes enquiries toward commissions and exhibitions.

Measurable results

A more cohesive, faster-growing channel that better reflects the work, with a clear path from follower to commission enquiry.