Community films for a community centre campaign

The challenge

MASE UK is raising £2 million for a permanent mosque and community centre after a decade in rented spaces. Their fundraising relied on text-heavy appeals; they needed film content that made the community, and the need, feel real to donors.

Strategic approach

We produced a series of short documentary films covering community iftar events, Qur'an circles and youth programmes, shot in a warm, observational style. No scripts, no staging: real people, real moments, cut to carry the campaign's message in under 60 seconds.

Creative solution

A set of films optimised for social, email and the campaign page, plus a short flagship film for the fundraising landing page. Each film was cut down into multiple formats so the team could use it everywhere.

Measurable results

The campaign films became the most-shared content in the appeal, helped move the total from the initial deposit milestone toward the exchange target, and gave MASE a reusable content library for future drives.